The skin is the largest organ of the human body and, if we believe all the advertisements, it would need a huge range of cosmetic products and treatments to keep it healthy. Is it? Most people don't know, or have forgotten, that the skin is actually a complex system. It protects, it produces substances, it passes or retains various substances, it excretes excess and unnecessary substances, it knows how to be elastic, soft, hard, sometimes angry, sometimes calm. It is a complex and wonderful ecosystem and we can support it with the right nutrition and cosmetics.
Mass-produced skincare products are filled with artificial preservatives to prevent the growth of mould and bacteria in products that can sit on shelves for up to 3 years, and even longer at home. These preservatives can contaminate the body, causing damage at a cellular level. They can interfere with hormones, cause adverse skin reactions (acne, rosacea, rashes) and even damage our DNA. These types of products also contain other harmful ingredients: sodium lauryl sulphate (SLS) and ammonium lauryl sulphate (ALS), benzoyl peroxide, propylene glycol, paraben preservatives, talc, mica and many others.
What is the problem with these ingredients? Some are neurotoxic and interfere with neuronal connections, some are mutagenic and cause DNA damage in human and other mammalian cells (cell mutations can cause cancer), some dehydrate cells and skin, many cause rashes and allergies, others interfere with the endocrine system, some are respiratory irritants. What does this mean? These ingredients can harm our bodies and organs, and even harm unborn babies and young children.
How can we avoid this? The easiest way is to use an app on your phone that recognises cosmetic ingredients. In the shop, you can scan the barcode or the list of ingredients (INCI) on the product label and see warnings about harmful substances in the product. Another option is to buy only natural, organic or Paleo cosmetics.
Paleo ideology is about beauty as an expression of health, both inside and out. It's about taking one step closer to nature by taking a simplified, toxin- and chemical-free approach to what goes into and is absorbed by the skin. Paleo skincare breaks all the rules you thought you knew about good skincare - in a liberating way. You no longer have to be tied to endless ingredient lists and products that promise so much.
Paleo is most commonly understood as a diet: the paleo diet, the caveman diet, the Stone Age diet or the hunter-gatherer diet. The Paleolithic diet is a diet plan based on the diet that Stone Age people may have once had. It is based on the assumption that human genetics have hardly changed since the development of agriculture, which marked the end of the Paleolithic era around 15 000 years ago, and that modern humans are adapted to the Paleolithic diet. It consists mainly of fish, meat from grass-fed and pasture-raised livestock, eggs, vegetables, fruits, mushrooms, roots and nuts, and excludes grains, legumes, dairy products, refined sugar and other products of industrial agriculture.
Just as the Paleo diet provides nutrition for optimal body health, Paleo skincare provides the perfect nutrition for optimal skin health. Paleo skincare means that cosmetic formulas are free of unnecessary substances, synthetic ingredients and toxic mass-produced chemicals to ensure healthy and pleasant skin care. Paleo skincare refers to products made exclusively from the Paleo food sources mentioned above - those that our ancestors millions of years ago would have used for their own skincare. Lab-made chemicals are never added to Paleo skincare products. Only natural and renewable basic ingredients that have undergone minimal processing during production are used (mainly just to ensure purity) - vegetable oils, butters, waxes, oily water, salt, clay, etc.
Of course, you can choose Paleo skincare even if you don't follow a Paleo diet. However, we strive to nourish our bodies with clean, vitamin- and mineral-rich foods so that our bodies can continue the lifestyle we have chosen. The same should happen with our skin - it does so much for us that goes unappreciated and unnoticed. We owe our skin for its "services" - protection, thermoregulation, tactile sensation, vitamin D production - so it needs to be fed with everything it needs and loves.
Green Wing Paleo Skincare is the first and only Paleo cosmetic made in Latvia (possibly even in Europe) that contains only Paleo ingredients. These simple, naturally sourced ingredients ensure 100% natural skin care, safety for the consumer and the environment, and the list of ingredients is easy to understand for anyone without special decoding or an app on their phone. The packaging used is recyclable. The brand's creator, Ance Danden, believes that cosmetic formulas can very easily do without animal ingredients, which is why Green Wing products are also vegan - no living creature has to suffer in cosmetic ingredient trials!
By changing your skincare approach, you will still see results, but you will feel the difference, eliminate the toxins that were in your previous skincare products and feel good about the choices you have made. Take this opportunity to see and feel what natural products can do for your body. Explore the differences and let experience guide your choices. You may want to explore this further once you see and feel how your body reacts to real nutrients. Eliminating harmful ingredients will provide the best results and will certainly improve your health in the long term.
It is worth remembering that Paleo is the term used to describe the healthiest and most natural sources of nourishment for the body. Nature supplies the ingredients, not the lab. Real food heals the body and natural nutrients allow the body to function as it is designed to. Most people who choose Paleo skin care notice that their skin problems disappear and all it takes is a few products on the bathroom shelf. Why? Because the bad skin condition was caused by the harmful ingredients in the products used before. When these are removed and the skin is nourished with wholesome products, it becomes healthy and the cells can function properly.
